Font Combinations! There are fun fonts, serious fonts, casual fonts, sleek fonts, retro fonts, etc. Typography dominates our experience of the world in a way that we can’t fully appreciate until we start thinking about it seriously when we’re wanting a specific reaction from someone. That’s why choosing a font for your brand or your design presentations is so important. Your choice of font will have an impact on how your client views the design(s) you’re presenting. Therefore, choose a font or two that’s going to influence the reaction you’re looking for.

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